November 2026

Design principles

  1. Natural. It must feel obvious. A person experiencing it should feel that they would have come up with the same thing if they tried. Simple. Not special. Easy.
  2. Fundamental. It must strive toward the essence, the root, the source. Something from which many things can grow from.
  3. Beautiful. It must pull. Beauty pulls. Beautiful typography pulls you to read. Beautiful pen pulls you to write. Beautiful home pulls you to live. Beauty is beautiful.